Every project can become an opportunity for learning and experimenting with the unexpected. We decided to infuse some magic into IRACI’s lyrics video for his new single “Io cammino”. The upbeat 80s synthpop vibe of the song actually hides a discussion on the themes of alienation and conformism.

An hikikomori paper room, with paper tv and little elements of furniture is illuminated by the face of the singer, made of paper scraps of various products.

Using AI models we were able to capture IRACI’s face movements while singing, without expensive equipment, and transforming him into the floating head that inhabits the paper tv in the video.

Voice, music and lyrics: IRACI
Prod: Max Scoppetta